Share your world
When bad news (inevitably) happens, doing nothing is not an option. Smart organisations move quickly and professionally to ensure that their position is reported in the media. Expert and professional Crisis PR support is about formulating and following a communications plan and having media trained spokespeople ready and briefed to promote the company line. Executed professionally a Crisis PR plan can protect a brand and reduce its exposure to damaging media coverage.
Our comprehensive suite of services is what sets us apart
Developing and communicating a ‘stand-out’ creative theme, especially at a large scale exhibition, is essential. The creative theme should underpin every stage of the process including pre-event media relations, print and viral advertising, direct marketing, corporate hospitality, at show brand experience events and (of course) stand design. Messaging should be both creative and consistent ensuring that you get the very best return on your exhibition investment.
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Great ideas that stand out from the crowd
PORTFOLIO OF SERVICES
With a history in gambling, gaming and betting we understand the international media, how it works and how to maximise ROI. Well written, ‘newsy’ press releases represent a cost-effective method of communicating a consistent message and setting the news agenda. This can be supported by company profiles, features and thought leadership pieces all written by professional journalists and all produced to help position and promote. The media relations consultancy is conducted through more than 100 print and electronic gaming industry media, and is available as a translated service.
Delivering the right audience
Every commercial and non-commercial organisation should review its performance, understand its customers and the markets in which it operates. We can undertake all types of research from straight forward satisfaction surveys through to detailed behavioural studies and analysis of brand permissions.
Providing an extensive active and integrated social media service We help clients engage with their audience through social media channels such as Twitter, Facebook and Linked-In, and participate in community building through careful management of social marketing strategies from start to finish. Our approach is to plan carefully each platform’s language and structure to give your company a voice beyond the usual marketing channels, and a personality that people want to be associated with. We also look beyond total follower, fan and friend numbers to foster a ‘true audience’ of active individuals engaging with your message, while our social media services also incorporate blogs and blogger outreach to connect with online social and industry commentators.
With a suite of leading media brands, unparalleled global distribution, a team of expert industry writers and full-service marketing agency support – including design and AV – GB Media is the ideal partner with whom to organise and host business events. The Casino Investors Congress Batumi is a case study of how GB Media can take an idea, develop it in partnership with the host/client and execute it to the highest standards in order to meet agreed strategic and commercial objectives
Refreshing design and compelling copy
Corporate Identity Branding to add value(s)
The way in which an organisation presents itself to stakeholders sits at the heart of its communications activities. Replacing tired, one dimensional logos and replacing them with vibrant new corporate identities allows brands to realise their full potential, consolidate their market position and expand into new business sectors. Our brand development team meet with you, conduct interviews with your staff in order to understand the values of the business, and over three design stages create a fresh identity for either an existing or new brand.
Whether it’s attracting 60 MPs to attend a Parliamentary Pinball Wizard competition to lobby for the gaming industry, broadcasting the European Champions League Final live from an exhibition stand in Montreal, or holding one-to-one press briefings with editors for the launch of a football-betting product in a stretch limo, great ideas make great stories and ensure that organisation’s stand out from the crowd.
Understanding legislation, navigating rules, requirements and regulations are essential tasks for organisations wanting to enter new markets. GB Media, through its extensive network of professional advisers and people on the ground, is able to prepare the ground work producing legislative reports, feasibility studies, demographics and competitor analysis.
A complete video production package GB Media can deliver creative and practical expertise in providing high quality marketing videos for a diversity of clients and channels. We can take you from the ideas stage to full video production, while our combination of marketing experience, brand knowledge and video production capabilities allow us to devise and implement ingenious, design-led ideas that will strike a harmonious balance between engaging the audience and driving your message home. Whatever your vision for video in business, GB Media can bring it to life.
Don’t gamble with your profile
From brand development to brochures, advertisements to annual reports and print to point-of-sale materials, the GB Media design and copywriting service delivers creative and cost-effective solutions to organisations of all sizes - fast. Give us an advertising brief and we will create a punchy, compelling sales tool for use in print or digital media. Whether it’s brochures, catalogues or annual reports, we deliver crisp copy, clear design and creative photography. From direct mail postcards to outdoor poster sites, the art is in the execution.
Test, understand and implement
Because the pen is mightier than the sword
We can maximise your ROI
The publishing division of GB Media produces an extensive suite of print, digital, tablet and mobile products, including the award winning business journals International Casino Review, Betting Business interactive and Coinslot International. Every component of the publishing process is handled in-house by a team of expert writers, designers and advertising sales staff, who also produce bespoke staff and customer magazines, in-depth business digests, exhibition catalogues and annual reports.
Helping clients enter new gaming markets
The world is moving fast, does it like your trademark?
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GB Media Corporation Limited
17-23 Gillibrand Street, Chorley
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